when a lottery is used. walk us through quickly. i built some units, i'm a developer. i have three bmr units, i'm ready to go. what happens? >> you get your units priced, fill the form out and i send you pricing for your units and this is what your maximum prices are. you submit a marketing plan and that marketing plan says you have to publicize your units for a 28-day period which is moving to 45 for ownership, 28 for rental. and that means we post it on our website, we send out an e-mail alert to 10,000 people that have signed up through the city. the developer, the sponsor publishes in five local venues, can be craig's list, local papers, that hits a demographic group in save. and they have to do a weekend paper over two weekends. we'll have info sessions if there are two or more units. we leave most of it. we show up and talk about the program. it's mostly questions about how to qualify. they talk about the units. and then they're collecting applications throughout that process themselves and there are application we provide. and we make it clear what it's for, wha